Across cities worldwide, the Internet of Things (IoT) is poised to create hundreds of billions of dollars — $421 billion, to be exact — in economic value by 2019, according to a recent Business Insider Intelligence report.
So, it’s no wonder why everyone has been talking about French startup Sigfox, a low-cost IoT platform that plans to launch this year in the U.S.
Sigfox has raised over $150 million and has networks set up in France, Spain, the U.K. and five other countries. These networks consist of Sigfox-powered sensors that are on things like fire hydrants to monitor water pressure, embedded inside home alarms to notify authorities when they go off and buried in dirt to monitor soil density.
As the IoT continues to work itself into everyday scenarios and structures, brands aren’t wasting any time experimenting with IoT devices. Here are a few ways brands are tapping in to make consumers’ lives better:
- Ford has a partnership with Nest to work on bridging the gap between the home and the car. An example use case: You leave the gym in your sensor-packed Ford car, the sensors pick up on your increased metabolism and then send a message to your smart thermostat to cool down your home before you get there.
- Diageo and Mondelez work with startup Evrythng to embed digital tracking tech into their products. Specifically, Diageo used Evrythng’s platform to turn bottles of its Johnnie Walker scotch into personalized gifts, enabling people to attach a custom video message to the bottle.
- General Electric, an early adopter of the IoT thanks to its ongoing partnership with invention platform Quirky, recently partnered with IFTTT to let its customers do things like receive a text message when the oven is preheated, or ensure the oven turns off when they leave the house.