[Pictured above: CNET Executive Editor Ian Sherr interviews Visa SVP of Global Head of Digital & Marketing Transformation Shiv Singh]
Between Flipboard announcing 70 million monthly active users and Skybound Entertainment announcing the initial production of the first virtual reality series for Samsung Gear VR, a lot happened at the two-day MobileBeat 2015 conference earlier this week.
Here are the highlights for marketers:
- Visa’s The Everywhere Initiative, a program that awards paid pilots to startups that can help Visa solve three specific challenges, is an attempt to solve real business problems in the payments industry, Visa executive Shiv Singh (pictured above) said. Fun fact: Roughly 70% of the 400+ startups that applied were mobile-first.
- Keyless entry via the Starwood Hotels & Resorts mobile app has been a “game changer” for the brand, its SVP of digital Julie Atkinson said. Already, 190,000 people have registered for keyless check-in. Read more on how Starwood’s using tech to improve its customer experience here.
- Branch Metrics, which helps drive mobile installations and engagement, unveiled a new service called Deepviews that lets people view app-specific content without needing to install that app. Deepviews does this by creating a preview of the content in the mobile web.
- Home Depot is bullish on deep linking to content within apps (a service startup Branch Metrics offers) and has seen good results from deep linking so far.