Why Fortune 100 Brands Like GE and PepsiCo Are Working With Startups [Infographic]

Startups are often portrayed as Davids to the corporate world’s Goliaths. But it turns out Goliath needs to work with David because squeezing efficiencies from existing businesses often results in single-digit growth. David brings a low-cost innovation boost to marketing strategy, operations and even product. KITE’s analysis of the US Fortune 100 found 77% — and eight of top 10 — are already tapping the nation’s startup ecosystem, whether it’s a corporate venture arm, an innovation center in Silicon Valley or outside it, an in-house corporate accelerator/incubator program, or work with startups through a partner (e.g., Techstars, VC firm). [ Included in that 77% are three of our current customers: GE, PepsiCo and Mondelez. ] Here’s a quick summary of our discoveries:

  • 77% of the US Fortune 100 companies are tapping the startup ecosystem to drive innovation.
  • More of the F100 have a corporate venture arm (46%) than an innovation center in Silicon Valley (32%) or an in-house incubator or accelerator program (32%).
  • 15% of the F100 are active in all five areas we tracked. This group spans industries and includes Disney, Wells Fargo, Microsoft, Verizon, IBM, Lockheed Martin and Johnson & Johnson.
  • Healthcare companies are overrepresented in the 77% compared to the F100 overall.

Download and share our infographic with #GoliathNeedsDavid.
Goliath needs David infographic for KITE

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s