Editor’s Note: Every week, KITE’s analysts dive deep into a different marketing tech sector. Thousands of companies are curated to be featured on the KITE app and we highlight top companies and trends here.
SEO certainly isn’t a new concept, but entrepreneurs are continuing to innovate in this space. A high search engine result page (“SERP”) ranking is the gateway to easy discovery, higher traffic and inbound leads, making SEO a keystone in any digital marketer’s playbook.
We used KITE to explore the SEO sector and discover leading startup innovators. Our analysis extended beyond keyword and optimization tools, including leading reputation management, content creation, and analytics partners that monitor, manage and improve organic search results. We found a diverse range of companies that, when used alone or together, form the foundation of a sound digital strategy.
Take a look at three innovative SEO companies trending on KITE:
The SEO Engine is a Google Simulator that helps companies radically improve their organic search performance. Their solution is powered by a robust search engine that crawls and scores billions of pages. This patented technology allows you to expose the core values and ratios that drive all search engine algorithms.
DuckDuckGo is a search engine that emphasizes protecting searchers’ privacy and avoiding the “filter bubble” of personalized search results. DuckDuckGo distinguishes itself from other search engines by not profiling its users and by deliberately showing all users the same search results for a given search term.
Infogram is a leader in the growing content marketing space. Infogram built a web-based data visualization application for non-designers that creates professionally designed infographics and vizualizations in minutes. No programming or design skills needed. Their tool is aimed at news portals, journalists, & bloggers aiming to boost their pagerank with top-notch content.
Market Trend: The Age of the Chief Content Officer
We included content creation tools in our collection of SEO tech companies because search engine algorithms are valuing high quality, multi-format content more and more. Building sites with relevant, optimized keywords and metadata are now par for the course; regularly updated, valuable articles, infographics, photos and videos are now driving leading companies up the SERP.
Favorites like Infogram from our leaderboard, as well as others like EZ.IO and Contently make it easy to create cross-platform content. Content-related innovation doesn’t seem to be slowing down; take Percolate’s recent $24MM Series B raise as a prime example. With more automated tools and better performance metrics emerging, it’s becoming easier to generate and monitor content and optimize your way to better pageranks.
As some industry thinkers argue that “content marketing” will eventually replace the term “SEO”, companies are hiring a new type of creative leader – chief content officers – to stay on top of the SERP game, overseeing the creation of fresh, engaging content. While only time will tell if the term “SEO” goes by the wayside, it’s clear that innovative tools that help create and recommend thoughtful content will be a driving force behind search’s evolution.
Free SEO Pilots & Partner Exclusives
The KITE marketplace offers over $20MM in free pilots from startups and emerging technology companies, exclusively for agency and brand subscribers. Our partners are using KITE to find these pilots and other marketing partners with unprecedented speed and precision.
Brands & Agencies: Email Rachel@getKITE.co to learn more about these companies and explore over 350,000 other companies in the KITE marketplace. We’d love to help you source the most strategically aligned tech partners for your needs.
Startups: If you’d like to be featured in these blog posts, in the KITE marketplace or offer a pilot, claim your KITE profile here: bit.ly/claimco.
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